During the late 1980s and the early 1990s the Pepsi Challenge was in full swing.During the challenge, participants were asked to taste cola from both Coke and Pepsi.Once they had tasted both drinks, the participants were asked to report which was better tasting.The results indicated that participants found Pepsi products to be better tasting.Which of the following is a disadvantage of this type of design?

Question

Quizplus · Accepted Answer

The disadvantage of this type of design is the potential for order effects, where the order in which participants taste the products can influence their perception and preference. For example, if participants taste Pepsi first, they may rate it higher simply because it was the first drink they tried. This can introduce bias and reduce the validity of the results.

During the Late 1980s and the Early 1990s the Pepsi