Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to
A)An expensive TV ad campaign
B)Sending free copies to one million male college students
C)Articles that criticized divorced and working women
D)Reaching a niche audience not served by TV

Question

Quizplus · Accepted Answer

Playboy magazine was able to reach a niche audience of men who were looking for content that was not readily available on television at the time. By catering to this audience's interests in articles, interviews, and imagery that were considered taboo or risqué, Playboy was able to gain a devoted following and became a successful publication.

Hugh Hefner's Playboy Magazine Became an Instant Success in 1953