Motown Records attracted a young, white audience primarily by emphasizing romance, vocals, and dance music over rebellion and politics.

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Motown Records, under the leadership of Berry Gordy, focused on creating music that had cross-racial appeal by emphasizing love songs, catchy melodies, and danceable rhythms over politically charged lyrics and rebellious attitudes. This approach helped Motown artists like The Supremes, The Temptations, and Stevie Wonder attain crossover success with both black and white audiences during the 1960s.

Motown Records Attracted a Young, White Audience Primarily by Emphasizing