Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income.
Correct Answer:
Verified
Q2: In the advertising industry, there are about
Q6: Because of the backlash against social networking
Q10: WPP is one of the four global
Q11: Google earns the most online advertising revenue.
Q12: Some of the first American advertising agencies
Q13: It costs large-volume advertisers much more money
Q15: Before the 1830s, there was little need
Q17: Even though boutique agencies give creative people
Q18: About 80 percent of early newspaper and
Q19: In an attempt to minimize government oversight
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