In advertising, the media outlets that are best suited to help a client's ad reach the target audience are selected by

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Media buyers are responsible for negotiating and purchasing advertising space across various media outlets such as print, TV, digital, and radio. They research the target audience and select the outlets that are best suited to help the client's ad reach the desired audience. Space brokers are similar to media buyers but deal with purchasing and renting physical ad space rather than negotiating with media outlets. Account executives manage the overall relationship between the advertising agency and the client and oversee the execution of advertising campaigns. Media doctors are not a recognized term in the advertising industry.

In Advertising, the Media Outlets That Are Best Suited to Help