In Advertising, Association (Or the Association Principle)is

In advertising, association (or the association principle) is

A) A persuasion method that links the product with a setting, a person, a cultural concept, or a positive feeling
B) A theory that argues that people associate a product with the feeling that they had the first time they used it
C) The principle that higher-up associates in the advertising agency make fewer daily decisions than lower associates
D) The antipersuasion model of linear causality
E) No option is correct