Exxon's response to the 1989 Exxon Valdez oil spill in Alaska is an excellent example of a company using thoughtful crisis management to help its public relations.

Name: Exxon's response to the 1989 Exxon Valdez oil spill in Alaska is an excellent example of a company using thoughtful crisis management to help its public relations.
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Exxon's response to the Exxon Valdez oil spill was widely criticized for being inadequate and slow, causing significant damage to their public relations.

Exxon's Response to the 1989 Exxon Valdez Oil Spill in Alaska