Between 1930 and 1960, "who says what to whom with what effect" became the key question "defining the scope and problems of American communications research."

Question

Quizplus · Accepted Answer

This statement is true. It reflects the rise of the "effects tradition" in communications research during this time period, which focused on studying how media messages impact audiences. The phrase "who says what to whom with what effect" was coined by communication scholar Harold Lasswell in 1948 to summarize this approach to research.

Between 1930 and 1960, "Who Says What to Whom with What