Sometimes we will do something we normally wouldn't choose to do, but we do so because of the money or effort which we have already spent. This is termed the

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Quizplus · Accepted Answer

The phenomenon described in the question is known as the sunk cost effect, where individuals continue to invest in a project or activity because of the resources they have already spent on it, even if it is no longer rational or profitable to do so. The other options listed are different cognitive biases or errors that affect our decision-making in other ways.

Sometimes We Will Do Something We Normally Wouldn't Choose to Do