You wait in line for over an hour to buy a movie ticket for the late show. You then learn there is a strong, unpleasant odor in the theatre and that the movie is long and bad. According to the sunk cost effect, you will cut your losses (the money you spent on the ticket) and avoid the movie.

Question

Quizplus · Accepted Answer

According to the sunk cost effect, you are more likely to stay and watch the movie because you've already invested time and money (the cost of the ticket and the time spent waiting in line), even if it means enduring a bad experience.

You Wait in Line for Over an Hour to Buy