People who look at real words find it difficult to say the color of ink of each word, instead of reading the words themselves. This result is known as the

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The Stroop effect is the difficulty in naming the colors of the ink in which words are printed when the word names a different color. This is because the reading process interferes with the color-naming process, resulting in a slower response time and higher error rates. The word-superiority effect refers to the finding that people are faster and more accurate at recognizing letters or words than simple visual patterns or individual letters. The availability heuristic is a cognitive bias in which people make judgments or predictions based on how easily examples come to mind. The representativeness heuristic is a cognitive bias in which people judge the likelihood of an event based on how well it matches a prototype or typical example.

People Who Look at Real Words Find It Difficult to Say