Cross-functional integration is critical if a firm is to harness the full value of innovation.

Question

Quizplus · Accepted Answer

Cross-functional integration ensures that all departments work together and share knowledge, resources, and insights to develop and commercialize innovative products or services. Without such integration, innovation efforts are likely to be fragmented, inefficient, and less effective in creating value for the firm and its customers.

Cross-Functional Integration Is Critical If a Firm Is to Harness