Many firms use product development teams primarily to:

Question

Quizplus · Accepted Answer

The primary purpose of product development teams is to integrate the activities associated with different organizational functions, such as marketing, engineering, production, and design, to ensure that new products meet market needs, are technically feasible, and can be produced at a reasonable cost. While product development teams can also facilitate creativity and increase the speed of product development, these are secondary benefits rather than primary purposes. Attracting high-quality engineering talent may be a factor in staffing product development teams, but it is not the primary reason for their existence.

Many Firms Use Product Development Teams Primarily To