While there are multiple means of entering new international markets,firms should employ only one method consistently with all of its various products and across its different markets.

Question

Quizplus · Accepted Answer

It is not necessary for firms to employ only one method consistently across all its products and markets. The choice of entry mode may vary depending on various factors such as the nature of the product, the target market, the level of competition, and the resources of the firm.

While There Are Multiple Means of Entering New International Markets,firms