Horizontal partnerships often focus on:
A) decreasing the purchasing power of consumers.
B) the development of just-in-time inventory systems.
C) long-term product development and distribution opportunities.
D) lobbying Congress to deregulate the industry.

Question

Quizplus · Accepted Answer

Horizontal partnerships typically involve two or more companies within the same industry working together to develop long-term product development and distribution opportunities. This can include joint research and development, shared marketing efforts, and coordinated logistics. Horizontal partnerships are intended to create mutually beneficial outcomes for all parties involved and can help companies increase their market share and competitiveness. Decreasing the purchasing power of consumers and lobbying Congress to deregulate the industry are not typically objectives of horizontal partnerships, while just-in-time inventory systems may be a part of the partnership but are not the sole focus.

Horizontal Partnerships Often Focus On