As a form of business-level cooperative strategy,____ alliances are more likely to create a sustainable competitive advantage and earn above-average returns.
A) complementary
B) uncertainty reduction
C) competition reduction
D) franchising

Question

Quizplus · Accepted Answer

Complementary alliances are more likely to create a sustainable competitive advantage and earn above-average returns because they involve partnering with firms that have complementary resources and capabilities, allowing for more efficient and effective utilization of resources and increased value creation for customers. Uncertainty reduction and competition reduction alliances may provide short-term benefits, but they are not necessarily sustainable and may not result in long-term competitive advantage. Franchising is a specific form of vertical integration, not a type of business-level cooperative strategy.

As a Form of Business-Level Cooperative Strategy,____ Alliances Are More