A second mover is a (an):
A) firm that responds to a first mover's competitive action,often through imitation.
B) firm that leads a competitive action in an industry.
C) individual who imitates others in an industry to ensure the progress of his/her career.
D) individual who moves from a declining industry to a new expanding industry.

Question

Quizplus · Accepted Answer

A second mover is a firm that responds to a first mover's competitive action, often through imitation. They observe the success of the first mover and attempt to replicate or improve upon their actions to gain a competitive advantage.

A Second Mover Is a (An)