Quality involves:
A) either meeting or exceeding customer expectations in the goods and/or services offered.
B) meeting the standards established by ISO 9000.
C) an assured way to gain competitive advantage.
D) an association only with differentiation strategies.

Question

Quizplus · Accepted Answer

Quality is defined as meeting or exceeding customer expectations in the goods and/or services offered. While meeting ISO 9000 standards may contribute to quality, it is not the sole definition. Quality can also provide a competitive advantage, but it is not exclusive to differentiation strategies.

Quality Involves