To achieve strategic competitiveness,Ryanair has relied upon:

Question

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Ryanair has achieved strategic competitiveness by becoming the low-cost provider in the airline industry. This is evident in their business model that focuses on offering low fares, no-frills services, and cost-cutting measures such as using secondary airports and charging for extras like checked baggage and in-flight meals. By doing so, Ryanair has been able to attract price-sensitive consumers and grow their market share.

To Achieve Strategic Competitiveness,Ryanair Has Relied Upon