The firm's reputation for quality is:
A) an example of a tangible resource.
B) not an issue of principal concern for a firm.
C) an example of an intangible resource that can provide a competitive advantage.
D) a resource for the firm on which funds can easily be borrowed.

Question

Quizplus · Accepted Answer

The firm's reputation for quality is an intangible resource that can provide a competitive advantage. It can help the firm attract and retain customers, differentiate itself from competitors, and establish a strong brand identity.

The Firm's Reputation for Quality Is