Compared to tangible resources, intangible resources are
A) of less strategic value to the firm.
B) not the focus of strategic analysis.
C) a more potent source of competitive advantage.
D) more likely to be reflected on the firm's balance sheet.

Question

Quizplus · Accepted Answer

Intangible resources such as brand reputation, customer loyalty, employee skills and knowledge, and patents can provide a more sustainable and powerful source of competitive advantage compared to tangible resources such as equipment or inventory.

Compared to Tangible Resources, Intangible Resources Are