Southwest Airlines uses causal ambiguity to make its value-creating strategy difficult to imitate,and this is possible because of the firm's focus on:
A) globalization.
B) culture,technology,and human capital.
C) its unique branding of products.
D) cutting-edge advertising campaigns.

Question

Quizplus · Accepted Answer

Southwest Airlines focuses on its culture, technology, and human capital to create a unique value proposition. This makes it difficult for competitors to replicate its strategy, as these elements are difficult to imitate. By focusing on building a strong culture and investing in technology and human capital, Southwest has created a competitive advantage that sets it apart from other airlines. This advantage is known as causal ambiguity, which refers to the difficulty in understanding the factors that contribute to a firm's success.

Southwest Airlines Uses Causal Ambiguity to Make Its Value-Creating Strategy