If a firm is a market leader,rather than a market follower,it can be characterized as being ____.

Question

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A market leader is a firm that has the largest market share in a particular industry. Market leaders are typically proactive, aggressive, strategic, and risk-taking. They are proactive in that they are constantly looking for new opportunities to grow their market share. They are aggressive in that they are willing to take risks in order to gain market share. They are strategic in that they develop long-term plans to maintain their market leadership. And they are risk-taking in that they are willing to invest in new products and technologies that may not be immediately profitable.

If a Firm Is a Market Leader,rather Than a Market