A business-level strategy describes
A)the businesses in which the company intends to compete.
B)all policies and procedures used in functional departments.
C)the firm's actions to exploit its competitive advantage over rivals.
D)a firm's resources, intent, and mission.

Question

Quizplus · Accepted Answer

A business-level strategy specifically focuses on how a company will compete in a particular industry or market segment, and the actions it will take to gain a competitive advantage over its rivals within that context. It does not necessarily address all policies and procedures in functional departments (B), nor does it encompass the broader resources, intent, and mission of the company (D) outside of how they relate to achieving a specific competitive position. While A is somewhat related, it describes the more general scope of a company's business activities, rather than the specific strategic choices it makes to succeed within them.

A Business-Level Strategy Describes