Research by Dr. Clark at the Centre for Gambling Research has shown that problem gamblers may be especially motivated by

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Dr. Clark's research suggests that problem gamblers have a strong preference for wins and near-wins. This means that they may be motivated by the thrill of almost winning or coming close to winning, as well as the actual wins they experience. This preference for near-wins and wins can fuel their desire to continue gambling, despite the negative consequences it may have on their lives.