Tory Higgins described as standards that individuals use to organize information and motivate appropriate behaviour.

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Tory Higgins is known for his theory of self-discrepancy, which includes the concept of self-guides. Self-guides are cognitive standards that individuals use to evaluate themselves and regulate their behavior. Higgins suggests that there are three types of self-guides: actual self (how we currently see ourselves), ideal self (how we would like to be), and ought self (how we think we should be). These self-guides play a role in motivating individuals to behave in ways that align with their self-concept.

Tory Higgins Described as Standards That Individuals Use to Organize