A company that manufactures lighting fixtures wants to do a marketing cost analysis based on customer type (home owner, commercial, and institutional). Which of the following is the best example of a general expense?
A) The cost of setting up a booth at a trade show for home decorators
B) The cost of developing a team selling sales presentation to sell lighting to a chain of hospitals
C) A sales contest to encourage sales reps to locate new commercial buyers
D) The cost of shipping 400 fluorescent light fixtures to a newly built middle school
E) None of the above

Question

Quizplus · Accepted Answer

General expenses are not directly tied to specific customer types or activities, unlike the options provided which are specific marketing or sales activities.

A Company That Manufactures Lighting Fixtures Wants to Do a Marketing