Lonnie is a newly trained salesperson for a company that manufactures customized display shelf and storage units for retail stores. Lonnie was proud of the number of sales he made during his first months of selling. Today he received a call from his sales manager who was highly critical of Lonnie's recent sales. It seems that Lonnie was offering potential customers a 10 percent discount if they would make an immediate purchase. Lonnie's company has a policy of not offering a discount of any kind
A) Market/industry orientation
B) Company orientation
C) Territory management
D) Product knowledge
E) All of the above

Question

Quizplus · Accepted Answer

Lonnie's actions show that he lacks company orientation, as he was violating the policy of not offering any discounts. The other options do not apply to the situation described.

Lonnie Is a Newly Trained Salesperson for a Company That