A company that invested $12,000 in training its salespeople to become problem-solvers for its customers could use which of the following methods to see if the participants supported the company's new relationship marketing objective?

Question

Quizplus · Accepted Answer

All the methods listed can be used to evaluate the effectiveness of the training in supporting the company's relationship marketing objectives. Critical incident techniques can identify specific instances of success, cost-benefit analyses can measure financial impact, before-and-after tests can assess changes in behavior or performance, and time-series analyses can track trends over time.

A Company That Invested $12,000 in Training Its Salespeople to Become