Jay's job is to visit hospitals to explain to physicians and nurses the advantages of his company's line of bandages. Jay hopes this activity will encourage the medical personnel to request that their hospital stock Jay's brand. Arlene works for the same company, but her job is to convince pharmacies and supermarkets to carry the company's line of consumer adhesive bandages. Jay's primary job for the company is to engage in low-key _____ selling.

Question

Quizplus · Accepted Answer

Jay's job of visiting hospitals and explaining the advantages of the company's bandages to physicians and nurses is an example of missionary selling, where the salesperson promotes a product to potential customers who are not yet familiar with it.

Jay's Job Is to Visit Hospitals to Explain to Physicians