The most potentially useful approach to defining sales aptitude and evaluating a person's potential is first to determine the kinds of tasks involved in a specific sales job.

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By determining the specific tasks involved in a sales job, it is possible to identify the skills, traits, and knowledge needed for success in that role. This information can then be used to evaluate a person's potential for the job and to develop targeted training and development programs to enhance their performance.

The Most Potentially Useful Approach to Defining Sales Aptitude and Evaluating