Molly Edson sells needlecraft kits to retail stores. Last quarter her sales were 20 percent lower than they had been in the previous period. She attributed her poor performance to her inability to handle a competitor who launched an aggressive trade promotional campaign. As a result of Molly's poor performance in the previous quarter, which of the following is most likely?

Question

Quizplus · Accepted Answer

Molly's poor performance in the previous quarter is likely to have decreased her expectancy estimates because she was not able to achieve the desired level of performance despite her efforts. Her instrumentality estimates are likely to remain the same because she may still believe that her efforts will lead to better performance if she can overcome the competition.

Molly Edson Sells Needlecraft Kits to Retail Stores