Ariana is the marketing manager for a clothing company. Ariana has decided that she needs to garner higher revenue from the 20-24 female age group throughout all stores company wide. Ariana needs a_______ strategy.

Question

Quizplus · Accepted Answer

Target marketing involves selecting a specific market segment and developing a marketing mix that appeals to that segment. In this case, Ariana is targeting the 20-24 female age group, which is a specific market segment. Target marketing allows for a more focused and efficient approach to marketing, as opposed to mass marketing, which targets a broad audience without taking specific demographics into consideration. One-on-one marketing and customer marketing are both more personalized forms of marketing, which may not be as effective for reaching a larger target audience like the 20-24 female age group.

Ariana Is the Marketing Manager for a Clothing Company