A market opportunity is viable and attractive if:

Question

Quizplus · Accepted Answer

All of the above conditions are necessary for a market opportunity to be viable and attractive. The firm must have the marketing communication skills to reach the market, there must be enough potential customers to generate substantial sales, the opportunity must align with the company's mission and objectives, and the firm must have the financial and human resources necessary to pursue the opportunity. Only if all of these conditions are met is the market opportunity worth pursuing.

A Market Opportunity Is Viable and Attractive If