Bianca sells a wide variety of products. Once she has established a relationship with a customer, she often tries to sell whatever products she thinks the customer might be interested in. Bianca practices

Question

Quizplus · Accepted Answer

Cross-selling involves offering complementary products to customers based on their needs and preferences. This is exactly what Bianca does by establishing a relationship with customers and trying to sell them products that she thinks they might be interested in. The other options - customer value selling, returns on customer investment selling, efficient consumer selling, and integrated marketing - do not accurately describe Bianca's sales approach.

Bianca Sells a Wide Variety of Products