The manufacturers' sales forces typically play a greater role in the sale of automobiles, boats, refrigerators and swimming pools than in the sale of chewing gum, fingernail clippers and light bulbs.

Question

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This statement is true. The sale of automobiles, boats, refrigerators, and swimming pools requires a more significant investment from the customer, and as a result, the manufacturer's sales forces typically have a more significant role in the sales process. Conversely, products like chewing gum, fingernail clippers, and light bulbs are usually lower-cost items and are often sold through retailers or wholesalers rather than manufacturers' sales forces.

The Manufacturers' Sales Forces Typically Play a Greater Role in the Sale