Artis Moore owns a small company that details cars. He is trying to sell his services to a company that rents cars and vans. As he talks to the rental company owner who makes all purchasing decisions, Moore is trying to convince her that his detail services will benefit the company. He is also endeavoring to show how it is more efficient to outsource the cleaning of the cars rather than do it in-house. As Moore talks about the benefits, he is trying to make sure that the job will add to the prof

Question

Quizplus · Accepted Answer

Moore is trying to qualify the rental company owner as a prospect by convincing her that his services will benefit the company and it is more efficient to outsource the cleaning. He is determining if the owner is a good fit for his services before trying to close the sale.

Artis Moore Owns a Small Company That Details Cars