The buying center tends to be more complex when dealing with a straight rebuy situation.

Name: The buying center tends to be more complex when dealing with a straight rebuy situation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The buying center is typically more complex in a new buy or modified rebuy situation, as these require more evaluation and input from various members of the organization, whereas a straight rebuy involves simply replenishing a previous purchase.

The Buying Center Tends to Be More Complex When Dealing