When developing the sales program for her university, Yesenia recognized in the short run, her program:
A) Must fit within the organizational situation and limitations
B) Should push the envelope of institutional selling
C) Must include an analysis of long-term threats
D) Should emphasize possibilities rather than current conditions
E) Should maximize short run revenues

Question

Quizplus · Accepted Answer

Yesenia recognizes that her sales program must fit within the organizational situation and limitations in the short run. This shows that she understands the importance of being realistic and practical, and not just pursuing maximum short-term revenues or emphasizing possibilities without considering current conditions. An analysis of long-term threats is also important, but that is not the focus of the question. Pushing the envelope of institutional selling may be a worthwhile long-term goal, but that also depends on the situation and limitations of the institution.

When Developing the Sales Program for Her University, Yesenia Recognized