When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:

Question

Quizplus · Accepted Answer

Product publicity is the act of making a new product newsworthy in order to get media and public attention. This can be done through press releases, media events, and other promotional tactics. Consumer relations, issues management, product advertising, and institutional advertising are all related to public relations but do not specifically address the act of making a new product newsworthy.

When a Practitioner Attempts to Make a New Product Newsworthy