When does communication actually happen in the four-step strategic planning process of public relations?

Question

Quizplus · Accepted Answer

Communication actually happens during the implementation step of the strategic planning process of public relations. This is when the strategies and tactics developed in the planning step are put into action and messages are conveyed to the target audience through various channels. Communication may also occur during the research and evaluation steps, but it is primarily executed during the implementation step.

When Does Communication Actually Happen in the Four-Step Strategic Planning