Which two of the following are true with regard to the impact of new technology on public relations practice?

Question

Quizplus · Accepted Answer

With the advent of new technology, audiences have become more fragmented and are choosing niche media that cater to their specific needs. At the same time, audiences are also becoming more active and engaged with public relations through two-way media that allows for interactivity. Therefore, options A and C are the correct choices. Option B and D are incorrect as they present opposite viewpoints that do not align with the impact of new technology on public relations practice. Option E is also incorrect as it is unrelated to the impact of new technology.

Which Two of the Following Are True with Regard to the Impact