If public relations is to be a part of the rational problem-solving process in organizations, then planning will be based upon which one of the following?

Question

Quizplus · Accepted Answer

Planning in public relations should be based on the best available evidence to ensure that decisions are rooted in facts and not intuition or biases. Using data and research to inform planning allows for a more rational and effective problem-solving process. While past experience and the client's perceptions may be taken into consideration, they should not be the sole basis for planning. Data from PRSA may be helpful, but it is not the only source of evidence to be considered.

If Public Relations Is to Be a Part of the Rational