When is the proper time to use research in a public relations campaign?

Question

Quizplus · Accepted Answer

Research should be used throughout the entire public relations campaign process. It should be used in the beginning to gather information and insights about the target audience, in the middle to test messages and actions and to track progress, and at the end to evaluate the effectiveness of the campaign. Using research at each stage of the campaign helps to ensure that the campaign is effective, efficient, and meets the needs of the target audience.

When Is the Proper Time to Use Research in a Public