Mission statements become simply cosmetic additions to brochures, reports, lobby exhibits, speeches, and other communications if they do not have which one of the following?

Question

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Management commitment is critical for a mission statement to be meaningful and effective. Without a true commitment from leadership, the mission statement becomes nothing more than a PR tool and lacks any real impact on the organization's actions and decisions. Clear and concise wording, effective illustrations, good employee benefits, and government enforcement are all important, but without management commitment, they will not be enough to make the mission statement meaningful.

Mission Statements Become Simply Cosmetic Additions to Brochures, Reports, Lobby