Of the ways of determining public relations budgets, which one reinforces the impression that public relations is an optional activity?

Question

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Choosing a public relations budget based on the profit or surplus after "breaking even" suggests that it is only considered after all other essential expenses and investments have been covered. This approach can reinforce the impression that public relations is not a core activity but rather an optional one, dependent on the availability of leftover funds.

Of the Ways of Determining Public Relations Budgets, Which One