Mass media have their greatest impact and usefulness in creating awareness in which one of the following stages in the diffusion process?

Question

Quizplus · Accepted Answer

Mass media are highly effective in creating awareness among the general public, which is the first stage in the diffusion process. Through mass media, people can gain knowledge about a new product or innovation, and this can generate interest and curiosity, leading to further exploration and adoption. However, in the subsequent stages, such as persuasion, decision, implementation, and confirmation, other communication channels, such as interpersonal networks, opinion leaders, or personal experience, may be more influential than mass media.

Mass Media Have Their Greatest Impact and Usefulness in Creating