Which one of the following should NOT be used in evaluating publicity?
A) Number of "gross impressions" within the target audience
B) Mutually agreed-upon standards of performance by the client and agency
C) Key message content to be delivered to the target audience
D) Media placements' length, size, and media "environment"
E) Cost of equivalent advertising space and time as the "return on investment"
Correct Answer:
Verified
Q1: Checks of museum floor tile wear patterns,
Q3: Which one of the following companies specializes
Q4: What is the most common error in
Q5: Using a clipping service to provide clips
Q6: A "SMART" objective reflects all of the
Q7: Today, most public relations program evaluations are
Q8: Which step of the evaluation process distinguishes
Q9: Which one of the following broadcast audience
Q10: Which one of the following does NOT
Q11: Whether or not key publics were missed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents