Which one of the following does NOT assess program impact on behavior?
A) Self-reports through Internet surveys
B) Direct observation of people's behavior
C) Indirect observation through examining official records
D) Surveys testing increased knowledge
E) Indirect observation through examining "tracks" left by target publics
Correct Answer:
Verified
Q5: Using a clipping service to provide clips
Q6: A "SMART" objective reflects all of the
Q7: Today, most public relations program evaluations are
Q8: Which step of the evaluation process distinguishes
Q9: Which one of the following broadcast audience
Q11: Whether or not key publics were missed
Q12: The major reasons for increased use of
Q13: Which statement refers to true evaluation research?
A)Supports
Q14: News clippings are the best measure of
Q15: Which one of the following is NOT
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