In what ways is public relations practice in health care similar to the practice in other sectors? In what ways is public relations practice in health care different from the practice in other sectors?

Question

Quizplus · Accepted Answer

The Answer is discuss some ways in which public relations practice across various sectors is similar, including developing action and communication strategies ; supporting, promoting, and protecting organizational brands ; the importance of employee communication ; the use of integrated communication (p. 397); the blurring of traditional and social media ; and the need to be proactive and have a seat at the management table .
Differences between other sectors and public relations practice in health care include the importance of patient privacy; the complexity of health care and health-related issues ; the advantage of having highly trusted opinion leaders to deliver messages; the challenge of communicating with frontline health care workers; and the conflict between patients’ privacy and their sometimes public complaints.

In What Ways Is Public Relations Practice in Health Care